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Stellantis reintroduces the Ram TRX V-8 pickup truck, now priced at $100,000, highlighting its return to the market.

What happened

Stellantis has announced the return of the Ram 1500 SRT TRX, a high-performance V-8 pickup truck, which will be available in 2027. This model marks a comeback after a three-year break and is expected to be priced at approximately $100,000.

Key facts

• The 2027 Ram 1500 SRT TRX will be released late next year.
• The vehicle will be priced around $100,000.
• This marks the return of the model after a roughly three-year hiatus.
• The announcement was reported by CNBC on January 1, 2026.

Background & context

The Ram 1500 SRT TRX is part of Stellantis' lineup of high-performance vehicles. Stellantis, formed through the merger of Fiat Chrysler Automobiles and PSA Group, is a major player in the global automotive industry. The company often revisits and revitalizes popular models to align with consumer demand and evolving market trends. The automotive industry is characterized by cycles of model discontinuation and revival, often driven by regulatory changes, shifts in consumer preferences, and technological advancements. The Ram TRX, known for its powerful V-8 engine and off-road capabilities, caters to a niche market of enthusiasts who prioritize performance and ruggedness. The decision to bring back the TRX may also reflect broader industry trends, such as the increasing popularity of high-performance and luxury trucks in the United States. This segment has seen growth as consumers seek vehicles that combine utility with premium features.

Why it matters (for US readers)

The return of the Ram 1500 SRT TRX is significant for automotive enthusiasts and the broader market. It reflects ongoing trends in the industry, such as the demand for high-performance vehicles and the impact of regulatory changes on vehicle offerings. The model's price point also highlights the market for luxury and performance-oriented trucks in the United States. In recent years, the US automotive market has seen a growing appetite for trucks and SUVs, which often offer higher profit margins for manufacturers compared to sedans. The TRX's reintroduction at a $100,000 price point underscores the willingness of consumers to invest in high-end vehicles that offer both performance and luxury. This trend is indicative of a broader shift in consumer preferences towards vehicles that provide a combination of power, style, and advanced technology.

Stakeholders & viewpoints

• Stellantis: As the manufacturer, Stellantis is likely aiming to capture a segment of the market interested in high-performance and luxury vehicles. The reintroduction of the TRX aligns with their strategy to leverage brand loyalty and capitalize on the popularity of their performance models.
• Consumers: Enthusiasts of powerful pickup trucks may view this as an exciting development, offering a new option in the high-end truck market. For many, the TRX represents a blend of performance and practicality, appealing to those who value both speed and utility.
• Industry Analysts: Observers may see this move as part of a broader trend of automakers reviving popular models to capitalize on brand loyalty and market demand. Analysts might also consider the implications of such high-priced models on the overall market dynamics, including potential impacts on competitors and pricing strategies.

Timeline & what to watch next

• 2026: Announcement of the Ram 1500 SRT TRX's return.
• Late 2027: Expected availability of the vehicle.
• Market Reception: Watch for consumer and industry reactions once the vehicle is released. Initial sales figures and consumer feedback will provide insights into the success of the reintroduction.
• Regulatory Changes: Monitor any industry deregulation that may affect future vehicle offerings. Changes in emissions standards or safety regulations could influence the development and marketing of high-performance vehicles like the TRX.
• Competitive Landscape: Keep an eye on how competitors respond to the TRX's return. Other manufacturers may introduce or update their own high-performance models to compete in this lucrative segment.

Sources

• CNBC article ```