YouTube to Host Oscars Broadcast from 2029
What happened
The Academy of Motion Picture Arts and Sciences has entered into a multiyear agreement with YouTube, owned by Google, to stream the Oscars globally beginning in 2029.
Key facts
- The agreement is a multiyear deal between the Academy and YouTube.
- The Oscars will be streamed globally on YouTube starting in 2029.
- The announcement was made by CNBC on December 17, 2025.
Background & context
The Oscars, officially known as the Academy Awards, are among the most prestigious and widely recognized award ceremonies in the film industry, celebrating achievements across various aspects of filmmaking, from acting to technical prowess. Traditionally, the Oscars have been broadcast on television networks, drawing millions of viewers worldwide. However, the media landscape is undergoing significant changes, with digital platforms increasingly becoming the preferred medium for content consumption. This shift is driven by the growing accessibility of high-speed internet and the proliferation of smart devices, allowing audiences to access content on-demand and across multiple devices. YouTube, a leading global video-sharing platform, offers a vast and diverse audience reach, making it an attractive partner for the Academy. By moving the Oscars to YouTube, the Academy is aligning itself with contemporary viewing habits, which favor streaming services over traditional broadcast television. This transition reflects a broader trend in the entertainment industry, where digital platforms are not only supplementing but often replacing traditional media channels.
Why it matters (for US readers)
For US audiences, this transition signifies a pivotal moment in the consumption of high-profile events. The move to YouTube underscores the growing influence of digital platforms in shaping how content is delivered and consumed. This shift could lead to changes in how advertisers and sponsors engage with such events, potentially altering the landscape of media and entertainment marketing. Advertisers may need to adapt their strategies to leverage YouTube's unique capabilities, such as targeted advertising and interactive content, to reach audiences effectively. Moreover, the transition to a digital platform like YouTube could democratize access to the Oscars, allowing viewers from diverse geographical and socio-economic backgrounds to participate in the event without the constraints of traditional television access. This could lead to a more inclusive and engaged global audience, enhancing the cultural impact of the Oscars.
Stakeholders & viewpoints
- The Academy of Motion Picture Arts and Sciences: By partnering with YouTube, the Academy aims to broaden the Oscars' global reach and adapt to changing media consumption habits. This move could help the Academy maintain the relevance and prestige of the Oscars in an evolving media landscape.
- YouTube/Google: Hosting the Oscars provides YouTube with a prestigious event that could attract a significant viewership, potentially increasing its advertising revenue. This partnership aligns with YouTube's strategy to position itself as a leading platform for live events and premium content.
- Traditional broadcasters: The shift to digital platforms poses challenges for traditional broadcasters, who may face declining viewership and revenue as more events move online. This trend could prompt broadcasters to innovate and explore new ways to engage audiences, such as developing their own streaming services or enhancing their digital offerings.
Timeline & what to watch next
- 2025: Announcement of the deal made public by CNBC.
- 2029: The first year the Oscars will be streamed on YouTube.
- Future developments: As the Oscars transition to a digital platform, it will be important to monitor changes in viewership numbers and advertising strategies. The success of this transition could influence other major events to consider similar moves, further accelerating the shift towards digital media consumption. Additionally, it will be interesting to see how traditional broadcasters respond to this trend and whether they can adapt to the changing landscape.
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