# 'Wicked: For Good' Sets 2023 Preview Earnings Record

What happened

The film "Wicked: For Good" has achieved a significant milestone by earning $30.8 million during its preview screenings. This figure marks the highest box office earnings for previews in the year 2025.

Key facts

• "Wicked: For Good" earned $30.8 million in preview screenings.
• This amount is the highest for any film previews in 2025.
• The information was reported by Variety.
• The news was published on November 21, 2025.

Background & context

"Wicked: For Good" is a film adaptation related to the popular musical "Wicked," which itself is based on the novel "Wicked: The Life and Times of the Wicked Witch of the West" by Gregory Maguire. The musical has been a long-standing success on Broadway, known for its reimagining of the classic "Wizard of Oz" story from the perspective of the witches. The original stage production has captivated audiences with its unique narrative, compelling characters, and memorable music, contributing to its status as one of Broadway's most successful shows. Film adaptations of successful musicals often generate significant interest due to their established fan base and the popularity of the source material. The transition from stage to screen allows for a broader audience reach, potentially attracting viewers who may not have had the opportunity to see the live performance. Additionally, film adaptations can offer new creative interpretations and visual effects that enhance the storytelling experience. The success of "Wicked: For Good" in previews reflects a broader trend in the entertainment industry, where adaptations of beloved stage productions are increasingly seen as viable projects for film studios. This trend is supported by the financial and critical success of previous adaptations, which have demonstrated the potential for musicals to thrive in the cinematic landscape.

Why it matters (for US readers)

The impressive preview earnings of "Wicked: For Good" highlight the continued appeal of musical adaptations in the film industry. Such financial success in previews can indicate strong potential for box office performance in the coming weeks. For US audiences, this reflects both the enduring popularity of the "Wicked" franchise and the broader trend of adapting beloved stage productions for the big screen. The film's success underscores the economic impact of the entertainment industry, contributing to cultural and financial landscapes. The film industry is a significant component of the US economy, providing jobs and generating revenue through box office sales, merchandise, and related media. Successful films can also boost tourism, as fans may visit filming locations or attend related events. Moreover, the adaptation of "Wicked" into a film format allows for the exploration of themes such as friendship, identity, and the nature of good and evil, which resonate with audiences across different demographics. This thematic depth, combined with the film's visual and musical elements, can enhance its appeal and cultural significance.

Stakeholders & viewpoints

• Film Producers and Studios: Likely view the strong preview earnings as a positive indicator of the film's potential success, both financially and critically. High earnings can lead to increased marketing efforts and expanded distribution strategies, maximizing the film's reach and profitability.
• Fans of the Musical: May be excited about the film's release, anticipating a faithful and entertaining adaptation of the beloved stage production. Fans often have high expectations for adaptations, hoping for a film that captures the essence of the original while offering new insights and experiences.
• Box Office Analysts: Will be interested in tracking the film's performance to see if it sustains its momentum beyond previews. Analysts may consider factors such as audience demographics, competition from other releases, and critical reception in their evaluations.
• Theater Owners and Distributors: Stand to benefit from the film's success, as high attendance can lead to increased concession sales and repeat viewings. Successful films can also encourage partnerships and collaborations with studios for future releases.

Timeline & what to watch next

• November 21, 2025: The news of the preview earnings was published.
• Upcoming Weeks: Monitor the film's box office performance as it opens to a wider audience. The film's ability to maintain strong earnings will be crucial in determining its overall success and potential for sequels or related projects.
• Awards Season: Potential nominations and accolades if the film continues to perform well. Recognition from industry awards can enhance the film's prestige and attract additional viewers, further boosting its box office performance.
• Long-term Impact: The film's success may influence future adaptations of stage musicals, encouraging studios to invest in similar projects. The reception of "Wicked: For Good" could set a precedent for how musicals are adapted and marketed in the film industry.

Sources

• Variety